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MTN is adding its voice to the global drive to raise awareness about the importance of wearing masks with the launch of the #WearItForMe campaign across its 21 African and Middle Eastern markets.
To help drive this much-needed change in behaviour, MTN is committing its September 2020 marketing resources towards encouraging everyone to adopt wearing masks so as to save lives.
As Uganda and the world at large try to navigate the “new normal” brought about by COVID-19, wearing masks remains one of the most effective preventative measures to slow the spread of the virus. However, many people remain reluctant to wear them, wear them incorrectly, or still feel it is not important.
“In Uganda over the last weeks we have reported unprecedented record high numbers of new COVID-19 cases with the numbers soaring each day. It’s upon this growing concern witnessed across various MTN markets that we decided to dedicate resources yet again towards something that we believe can make a big difference in curbing the spread of this deadly disease,” says MTN Uganda Chief Executive Officer, Wim Vanhelleputte.
“This fight calls for concerted efforts, wearing a mask correctly is something each one of us can do to protect ourselves and loved ones for it has been proven to be one of the most effective preventive methods in slowing and stopping the spread of the Corona Virus. I however encourage Ugandans to alongside wearing the mask correctly to continue observing the other Standard Operating Procedures including staying at home where possible, social distancing as well as hand washing and sanitising among others,” says Vanhelleputte.
#WearItForMe is the next phase in MTN’s COVID-19 response under Y’ello Hope – MTN’s umbrella initiative which provides much-needed support during times of societal need.
It is a powerful call-to-action using the voice of some of the most influential figures within our communities and across the continent; our mothers, and mother-figures. The campaign will see mothers and mother-figures sending heartfelt messages to their children, and all the children of Africa, to wear their masks to protect themselves and their loved ones.
“As part of the campaign, MTN will also be distributing 100,000 masks to customers through the MTN service centres across the country,” said Vanhelleputte while launching the #WearItForMe campaign.
MTN’s #WearItForMe campaign will build on the several interventions that MTN carried out since the COVID-19 breakout in March 2020 under the Y’ello Hope initiative that is aimed at brightening lives and limiting the impact of the pandemic.
During this time, MTN has prioritised looking after its people, customers, communities and networks while focusing on efficiencies to help mitigate the pandemic and its effects on livelihoods. Initiatives ranged from special data bundles and zero-rated access to educational sites. In addition, utilising technological solutions for contact tracing and dissemination of information through the Africa COVID Communication & Information Platform across our 21 markets.
At the onset of the COVID-19 crisis in the country, MTN Uganda allocated media space worth shs316million to the ministry of Health to run the much needed COVID19 communication across different media. To facilitate a free flow of information, the Telecom zero-rated the Ministry of health website to enable people get timely information without the need for data.
When the country started registering cases of COVID19, MTN set up a fully equipped call center at the MTN Head offices to support the Ministry of health work force in terms of receiving calls from members of the public seeking referrals and those seeking general information about the deadly coronavirus.
To support the movement of both logistics and members of the COVID-19 Task Force as it spearheads the country’s fight against the pandemic, MTN recently donated three brand new Nissan Hard Body pick-ups to the Office of the Prime Minister.
In a bid to promote hand washing and hygiene as one of the ways to prevent the spread of the fatal coronavirus, MTN provided another Shs.220million to National Water and Sewerage Corporation (NWSC) to provide relief to the masses of people living in water stressed parts in and around Kampala. This is because water is especially important in the COVID19 fight as hand washing is very critical.
MTN also provided another Shs.294million to the Uganda Red Cross Society (URCS) for surveillance, screening, psychological support in the high risk areas and border points across the country.
“MTN is committed to supporting the Government in the fight against Corona virus. We are adding our voice to that of the Ministry of Health and reminding you to wear your masks correctly everywhere you go,” concludes Vanhelleputte.
#WearItForMe will run throughout the month of September. Visit www.wearitfor.me to send a message to someone encouraging them to do the right thing. #WearItForMe; because when we all wear masks, we protect each other.
Kabako’s wife Jazirah Namuddu Ddumuna publicly revealed that she fell for Team No Sleep singer Yusuf Ssenabulya alias Kabako because of his energy the first time they met at Dejavu bar and Lounge in Kansanga.
She narrated that when she saw Kabako pull off energetic performances on stage, she immediately began to imagine how they would be if locked in a room together.
Fortunately, Kabako was also interested in her and the pair started dating as they raised their daughter who is now eleven years for the seven years they have been together.
Since she deeply loved someone energetic, Jazira Ddumuna stated that she dislikes soft men and bragged about how a soft man wouldn’t handle her.
I fell in love with Kabako because of his energy. You can see me as well, I need a man who has energy. I don’t like soft men.
Can a soft man handle me? No baby no. A soft man wouldn’t handle me.
Jazira Ddumuna
She went on to promise her online in-laws of how she will very soon give birth for Kabako without putting her under pressure as other celebrities do.
Masaka city businessman Emmanuel Lwasa Kaweesi will live to forget BBS Telefayina presenter Dianah Nabatanzi in his entire life and in death.
Emmanuel Lwasa who broke up with Dianah Nabatanzi and got married to Angel Kawunda narrated how the former taught him a lesson about the modern-day relationships that he will never forget in his entire life.
Basing on how Nabatanzi treated him, Lwasa noted that if the dead have dreams in their graves, he will have nightmares about her for having conned him when in their relationship that lasted five years.
While speaking in an interview on Bukedde TV, Emmanuel Lwasa stressed how his relationship with Dianah Nabatanzi woke him from sleep and cleared the rural-urban mindset that he has always had.
The two who met during a TV interview and decided to take their relationship to a whole new level broke up when Nabatanzi failed to give birth for him.
When Lwasa was asked to compare Nabatanzi and Desire Luzinda, he explained that the former was more of a gold-digger than the latter. He even ranked the two giving Nabatanzi 90 percent and Desire Luzinda scored 3 percent at gold-digging.
He apologized to Desire saying he mistreated her during their relationship reasoning that she was a down to earth person unlike Dianah Nabatanzi.
Lwasa also warned Dianah Nabatanzi to mind what she talks about him saying if she ever comes out in public, he will display all her dirty linen in public without fear or favor.
Because he does not judge the secular music stars, Pastor Wilson Bugembe is the popular man of God amongst celebrities and Sheebah Karungi concurs.
From the days of celebrity Sunday at Light The World Church in Nansana, Wilson Bigembe has been a favourite for most celebrities.
Todate, many still find peace at his church than elsewhere and they usually attend the Sunday service there.
Away from the VIP treatment that is accorded to them while there, celebrities feel like Pastor Bugembe does not judge them like other church leaders do.
Sheebah shares the same insight. Through an Instagram post on Thursday, Sheebah revealed that Bugembe is her favorite man of God.
My favourite man of God. Second time I’ve met him, but I know a genuine man when I meet one.
Thank you Pastor Wilson Bugembe for seeing all of us with no judgement whatsoever. Seeing beyond human masks is also a gift from God.
Sheebah Karungi
Sheebah’s point of view about the pastor is widely shared by several other entertainers who bombarded the comment section in approval of the man of God.
We can all agree that Pastor Bugembe has done well to bring the secular music industry closer to church and the gospel, and vice versa.
Well done!
Josh Ruby is an Editor with high interest and knowledge in the Ugandan entertainment space, an industry he has been actively part of since 2010. Leads to breaking stories are welcome!
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