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SuperSport adopts new system for channels to make it easy for viewers to find their favourite sports




By Our Reporter

SuperSport has dropped the numbering system it has used for its channels for more than two decades, replacing them with a thematic offering around individual sports to ensure it makes it easier for viewers to find their favourite sports.

From September 1, SuperSport viewers on DStv and GOtv will be able to enjoy special dedicated channels for leagues and sports, among them the Premier League, La Liga, WWE, UFC, tennis, motorsport, golf and several others, which will now have a home to call their own.

New to DStv Premium customers across the continent will see the launch of SuperSport Grandstand, which will come immediately after Blitz at the front of the line-up. Grandstand will be hosted in studio on weekends and will guide viewers to the wide selection of sport on the World of Champions, cutting between live events and simultaneously directing viewers to the channel on which the best sporting action is available.

On DStv there will now be up to 19 SuperSport channels in all, including a “Variety” channel offering.

In addition, DStv’s new sports line-up also includes ESPN and ESPN 2, on channels 218 and 219.

GOtv offers 5 Supersport channels, plus the recently relaunched ESPN on channel 37 (137 -Ghana/337 – Uganda).

“This is a landmark decision in SuperSport’s history and one I’m convinced will add a fresh and invigorating dimension to our broadcasts,” said Gideon Khobane, Chief Executive of SuperSport. “The changes will mean that additional SuperSport channels of local and international sporting content will be added to the DStv and GOtv platforms.”

SuperSport broadcasts more live sport than any other broadcaster internationally and as much as these options are incredibly valuable to fans, the depth and breadth of content can make it difficult to find what they’re looking for. Exhaustive market research has shown that fans would prefer to enjoy the sport of their choice on a dedicated, named channel.

The new strategy will more closely align channel names in across the continent and will indicate a clear destination for fans’ favourite sports.

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